[{"data":1,"prerenderedAt":318},["ShallowReactive",2],{"\u002Fblog\u002Ffacebook-google-or-both":3,"\u002Fblog\u002Ffacebook-google-or-both-surround":307},{"id":4,"title":5,"authors":6,"badge":12,"body":14,"date":296,"description":297,"extension":298,"image":299,"meta":301,"navigation":302,"path":303,"seo":304,"stem":305,"__hash__":306},"posts\u002F3.blog\u002Ffacebook-google-or-both.md","Should I Be on Facebook, Google, or Both?",[7],{"name":8,"to":9,"avatar":10},"Webspark Marketing","https:\u002F\u002Ftwitter.com\u002Fwebsparkmarketing",{"src":11},"\u002FsparkFavicon.webp",{"label":13},"Local Marketing",{"type":15,"value":16,"toc":285},"minimark",[17,21,26,37,49,53,62,65,81,85,162,166,199,203,206,209,241,248,252,255,258,262,282],[18,19,20],"p",{},"Most local service businesses should start with Google, then add Facebook once Google is working. Google catches people who need a service right now. Facebook helps people remember you and trust you before they need one. Doing both works best, but the order matters.",[22,23,25],"h2",{"id":24},"why-google-comes-first","Why Google Comes First",[18,27,28,29,36],{},"When a pipe bursts or a lock fails, nobody scrolls a feed. They search. Your ",[30,31,35],"a",{"href":32,"rel":33},"https:\u002F\u002Fsupport.google.com\u002Fbusiness\u002F",[34],"nofollow","Google Business Profile"," is what shows up in the map results, with your reviews, hours, and phone number. That's the closest thing local marketing has to a ready-made customer.",[18,38,39,40,44,45,48],{},"Solid ",[41,42,43],"strong",{},"Google Business Profile management"," and ",[41,46,47],{},"local SEO"," put you in front of people who are already looking to hire. Google Ads for service businesses can add more of that same high-intent traffic when you want it faster.",[22,50,52],{"id":51},"where-facebook-fits","Where Facebook Fits",[18,54,55,56,61],{},"Facebook works differently. People aren't searching for you, so you earn attention. ",[30,57,60],{"href":58,"rel":59},"https:\u002F\u002Fwww.pewresearch.org\u002Finternet\u002Ffact-sheet\u002Fsocial-media\u002F",[34],"Pew Research"," has consistently found Facebook to be one of the most widely used social platforms among US adults, which makes it a useful place to stay visible in your community.",[18,63,64],{},"It's best for:",[66,67,68,72,75,78],"ul",{},[69,70,71],"li",{},"Showing finished jobs and the people behind the work",[69,73,74],{},"Collecting and sharing customer reviews",[69,76,77],{},"Staying top of mind for repeat and referral work",[69,79,80],{},"Reaching neighbors through local groups and community pages",[22,82,84],{"id":83},"facebook-vs-google-at-a-glance","Facebook vs. Google at a Glance",[86,87,88,103],"table",{},[89,90,91],"thead",{},[92,93,94,97,100],"tr",{},[95,96],"th",{},[95,98,99],{},"Google",[95,101,102],{},"Facebook",[104,105,106,118,129,140,151],"tbody",{},[92,107,108,112,115],{},[109,110,111],"td",{},"Customer mindset",[109,113,114],{},"Ready to hire",[109,116,117],{},"Browsing",[92,119,120,123,126],{},[109,121,122],{},"Best for",[109,124,125],{},"Capturing demand",[109,127,128],{},"Building familiarity",[92,130,131,134,137],{},[109,132,133],{},"Speed to leads",[109,135,136],{},"Faster",[109,138,139],{},"Slower",[92,141,142,145,148],{},[109,143,144],{},"Effort to maintain",[109,146,147],{},"Profile, reviews, website",[109,149,150],{},"Regular posts and replies",[92,152,153,156,159],{},[109,154,155],{},"Good first move for a service business?",[109,157,158],{},"Yes",[109,160,161],{},"Second",[22,163,165],{"id":164},"how-to-decide-a-quick-checklist","How to Decide: A Quick Checklist",[167,168,169,175,181,187,193],"ol",{},[69,170,171,174],{},[41,172,173],{},"Do you take urgent or emergency calls?"," Choose Google first.",[69,176,177,180],{},[41,178,179],{},"Do you rely on repeat customers and referrals?"," Add Facebook early.",[69,182,183,186],{},[41,184,185],{},"Is your Google profile complete and getting reviews?"," If not, fix that before anything else.",[69,188,189,192],{},[41,190,191],{},"Do you have time to post consistently?"," If not, don't open a Facebook page you'll abandon.",[69,194,195,198],{},[41,196,197],{},"Do you have a website to send people to?"," Both channels work harder when it's solid.",[22,200,202],{"id":201},"the-mistake-to-avoid","The Mistake to Avoid",[18,204,205],{},"The common trap is spreading yourself thin: a half-filled Google profile, a Facebook page last posted in March, and a website that hasn't changed in years. Each channel on its own looks neglected, and customers notice.",[18,207,208],{},"A better approach is to treat these as one system:",[66,210,211,217,223,229,235],{},[69,212,213,216],{},[41,214,215],{},"Website"," that explains what you do and converts visitors",[69,218,219,222],{},[41,220,221],{},"SEO"," so the right people find that website",[69,224,225,228],{},[41,226,227],{},"Local search"," through a well-run Google profile",[69,230,231,234],{},[41,232,233],{},"Paid ads"," when you want to turn up the volume",[69,236,237,240],{},[41,238,239],{},"Social posts"," that reuse the same real job photos and reviews",[18,242,243,244,247],{},"That's the idea behind ",[41,245,246],{},"website + SEO + local search + paid ads"," working together instead of as separate projects handled by separate freelancers.",[22,249,251],{"id":250},"what-this-looks-like-in-practice","What This Looks Like in Practice",[18,253,254],{},"If you only have the bandwidth for one thing this month, finish your Google profile, ask recent customers for reviews, and make sure your website matches what the profile says. Once that's steady, share the same jobs and reviews on Facebook.",[18,256,257],{},"Our Growth plan ($700\u002Fmo) includes full Google Business Profile management, two posts a week, review gating, and local search optimization. We also build your website for free. The point isn't to add another thing to your plate. It's to get a full marketing team alternative for a fraction of what one in-house hire would cost, with a partner who only does well when you do.",[22,259,261],{"id":260},"the-short-answer","The Short Answer",[66,263,264,270,276],{},[69,265,266,269],{},[41,267,268],{},"One platform only?"," Google.",[69,271,272,275],{},[41,273,274],{},"Two platforms?"," Google first, Facebook second.",[69,277,278,281],{},[41,279,280],{},"No time for either?"," That's the sign to hand it to a partner rather than let both slip.",[18,283,284],{},"If you're not sure where your business stands today, we're happy to look at your Google profile and Facebook page and tell you plainly what's worth your time and what isn't.",{"title":286,"searchDepth":287,"depth":287,"links":288},"",2,[289,290,291,292,293,294,295],{"id":24,"depth":287,"text":25},{"id":51,"depth":287,"text":52},{"id":83,"depth":287,"text":84},{"id":164,"depth":287,"text":165},{"id":201,"depth":287,"text":202},{"id":250,"depth":287,"text":251},{"id":260,"depth":287,"text":261},"2026-10-04","Not sure whether to put your effort into Facebook or Google? Here's how service businesses should choose, and why Google usually comes first.","md",{"src":300},"\u002Fsocial\u002Fplumbing.webp",{},true,"\u002Fblog\u002Ffacebook-google-or-both",{"title":5,"description":297},"3.blog\u002Ffacebook-google-or-both","j_cBr3kCbTte4QHBLg1_sxotzqC3JtOv_kAh-lTXpns",[308,313],{"title":309,"path":310,"stem":311,"description":312,"children":-1},"Can I Run Google Ads Myself as a Local Service Business?","\u002Fblog\u002Fcan-i-run-google-ads-myself","3.blog\u002Fcan-i-run-google-ads-myself","Yes, you can run Google Ads yourself — the real question is whether it pays off. Here's the actual job, the hours it takes, and the budget floor where DIY starts to make sense.",{"title":314,"path":315,"stem":316,"description":317,"children":-1},"Free Marketing Strategies That Actually Work for Local Services","\u002Fblog\u002Ffree-marketing-strategies-local-services","3.blog\u002Ffree-marketing-strategies-local-services","No-cost and low-cost tactics local service businesses can use to generate leads without hiring an agency or blowing the budget on ads.",1791134415636]